This innovative and cutting edge curriculum from WIFA and IACCI gives you the complete range of knowledge and skill-sets to help you learn and achieve an industry body Diploma certification and turn you in to a certified Hockey Professional.
Through the course of 10 months you will learn:
How to market Hockey successfully to various stakeholders.
How to create effective presentations to project value and ROI to sponsors.
Case studies from International and National Hockey Evens and the Hockey India League.
The business model of the Hockey India League.
Understanding models of revenue generation through Licensing and Merchandising.
Using research metrics in Hockey.
Media rights and the role of Television broadcasting and Web streaming in Hockey.
Principles of Management in Hockey.
The growth trajectory of Hockey in India and abroad.
Understanding Artificial Turf Management.
Fan management and offline engagement and rewards programs.
Management case studies of Grand Slams, WTA and Masters.
Managing Public Relations and Advertising strategies of a Hockey Club and Academy.
Management of Hockey Federations.
Managing Budgets and Cash Flow for Hockey Clubs and Training Academies.
Taxation in Sport – Hockey and allied verticals.
Technology-aided parameters and metrics in evaluating performance at various age groups.
Building a performance step up program through a non-stop interactive feedback loop.
Forecasting the peaking of highly talented Hockey players through data aggregation and mining.
Implementing a fitness and conditioning program for Hockey Players.
Injury prevention, mitigation and First Aid.
Planning and Execution of Hockey Events.
Match Day Experience.
Facility Management in Hockey.
Logistics Management for Clubs and Events.
Organising world class mega events in Hockey.
Optimising the performance of a Hockey Academyl.
Staffing and organisational role structure in a Hockey Club.
Planning and organising a Grassroots Development Structure – Local, City, State & National.
Event Management in HIL.
Structure of Leagues in India vis-à-vis international leagues.
Managing and optimising Revenue Streams of a Franchisee Team in a League.
Understanding the Player Auction/Team compositions.
How to use visual data capture and analytical software to analyse match performance.
How to catalogue and reference match performances to track progress over a period of time.
Responsibilities and governing regulations of an Agent.
How to enter in to representation contracts and agreements.
Representations and Endorsements.
Understanding the Human Body from a Hockey perspective.
Kinesiology: The movement of the human body for maximum efficacy.
Sports Drugs and Nutrition.
Physical and mental conditioning and recovery.
Psychological elements impacting Hockey.
Agreements and Contracts in Hockey – National and International.
Creating and protecting your Intellectual Properties.
Understanding the provisions of law related to insurance, bodily harm, reputation, child rights and gender discrimination in Hockey.
Digital Marketing of Hockey Events.
Fan acquisition and engagement through social media.
Creating value on Digital Platforms for sponsors.
Internships opportunities: During the course you will get options to work on Hockey Tournaments and Grassroots Development Programs.
Placements: A Student + Management Placement Cell will be constituted upon commencement of the course and will take down the placement preferences of the students. Interviews for job placements will be set up by this Placement Cell.
You will learn from senior Hockey industry practitioners (In India and abroad) – those who are currently leading and running Hockey clubs, leagues, events and federations thus allowing you to garner knowledge and important contacts. Faculty includes Directors and CEOs of Hockey Clubs, CEO’s and Presidents of Hockey Federations, CEOs and MDs of Hockey Management and Marketing Agencies, Current and Past Hockey Players, Lawyers working with Hockey Contracts and Agencies involved in organising mega Hockey Events.
At your convenience through Video Tutorials, Online Practical Monitoring & Online Project Submissions
Fees: Rs. 295,000 (inclusive of 18% GST) applicable from 18th January 2019.
This option is ideal for those who are living outside Mumbai. We have students from cities around India and abroad as well choosing this option because it allows them to pass out with a Diploma in Hockey Management by choosing their own study time through video tutorials and online practical monitoring and submissions. You will scheduled activity lists supplemented with project courseware and submission deadlines. You will also be able to undertake practical training in your city and submit your learning outcomes online.
For Diploma Certification: 12th Class Education completed in any field
For Post Graduate Diploma Certification: Graduation completed in any field
Aptitude Test: You have to obtain a minimum of 50% in the aptitude test. Questions are cognitive in nature and as it is a multiple choice assessment you only have to choose the right answer. No negative marking.
Prior registration for the Test is essential. Please call on 8454 833377 to register or send an email to firstname.lastname@example.org
If you reside outside Mumbai then you can choose to give an ‘Online Test’. Please indicate this preference when you call or send an email for the Test.
Fees for the Test is Rs. 1000 (includes 15% service tax) to be paid at the time of giving the exam
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