Diploma in Sports Management

Diploma in Sports Management

This innovative and cutting edge curriculum from Skillanation and WIFA gives you the complete range of knowledge and skill-sets to help you learn and achieve an industry body Diploma certification and turn you in to a certified Sports Professional.

Through the course of 10 months you will learn:

1. Sports Marketing

How to market Sports successfully to various stakeholders.

How to create effective presentations to project value and ROI to sponsors.

Case studies from a wide spectrum of sports disciplines.

The business model of successfully marketing sports.

Understanding models of revenue generation through Licensing and Merchandising.

Using research metrics in Sports.

Media rights and the role of Television broadcasting and Web streaming in Sports.

2. Sports Management

Principles of Management in Sports.

The growth trajectory of Sports in India and abroad.

Understanding the Management of Turfs and Surfaces.

Fan management and offline engagement and rewards programs.

Team Management.

Management case studies of multiple events across various sports.

Managing Public Relations and Advertising strategies of Sports Clubs and Academies.

Management of Sports Federations.

Leadership Management.

Managing Budgets and Cash Flow for Sports Clubs and Training Academies.

Taxation in Sport – Sports and allied verticals.

3. Evaluating Player Performance and Enhancement

Technology-aided parameters and metrics in evaluating performance at various age groups.

Building a performance step up program through a non-stop interactive feedback loop.

Forecasting the peaking of highly talented athletes through data aggregation and mining.

Implementing a fitness and conditioning program for athletes.

Injury prevention, mitigation and First Aid.

4. Operations Management

Planning and Execution of Sports Events.

Match Day Experience.

Facility Management in Sports.

Logistics Management for Federations, Clubs and Events.

Organising world class mega events in Sports.

Optimising the performance of Sports Academies.

Staffing and organisational role structure in Sports Organisations.

Planning and organising a Grassroots Development Structure – Local, City, State & National.

5. League and Franchisee Management

Event Management in various Sports League.

Structure of Leagues in India vis-à-vis international leagues.

Managing and optimising Revenue Streams of a Franchisee Team in a League.

Understanding the Player/Team compositions.

6. Analysing Performance

How to use visual data capture and analytical software to analyse athlete and game performance.

How to catalogue and reference match performances to track progress over a period of time.

7. Player Management and Representation

Responsibilities and governing regulations of an Agent.

How to enter in to representation contracts and agreements.

Representations and Endorsements.

8. Human Body Movement Analysis and Enhancement

Understanding the Human Body from the perspective or various sports.

Kinesiology: The movement of the human body for maximum efficacy.

Sports Drugs and Nutrition.

Physical and mental conditioning and recovery.

Psychological elements impacting athletes in different sports.

9. Sports Law

Agreements and Contracts in different Sports – National and International.

Creating and protecting your Intellectual Properties.

Understanding the provisions of law related to insurance, bodily harm, reputation, child rights and gender discrimination in Sports.

10. Digital and Social Media Marketing in Sports

Digital Marketing of Sports Events.

Fan acquisition and engagement through social media.

Creating value on Digital Platforms for sponsors.

Internships & Placements

Internships opportunities: During the course or at the end of it you will have options to work on various Tournaments, with sports organisations and Grassroots Development Programs.

Placements: A Student + Management Placement Cell will be constituted upon commencement of the course and will take down the placement preferences of the students. Interviews for job placements will be set up by this Placement Cell.


You will learn from senior Sports industry practitioners (In India and abroad) – those who are currently leading and running Sports Organisations, leagues, events and federations thus allowing you to garner knowledge and important contacts. Faculty includes Directors and CEOs of Sports bodies, CEO’s and Presidents of Sports Federations, CEOs and MDs of Sport Management and Marketing Agencies, Current and Past Sport Athletes, Lawyers working with Sport Contracts and Agencies involved in organising mega Sporting Events.

Three Study Options for India’s premier NSF (National Sports Federation) recognised Diploma in Sports Management

Full Time

Monday to Friday ; 4:30PM to 8:30PM

Fees: Rs. 295,000 (inclusive of 18% GST) applicable from 18th January 2019.

Choose this option if you want to spend time establishing a strong personal network with Sports Clubs, Organisations, Federations and Leagues. This is an intensive track which allows college students who finish college around 1 or 2 in the afternoon to spend their weekday evenings learning and working in the Sports diaspora. It is also ideal for those who are working in the mornings and afternoons but free from 4pm onwards or those currently not working neither studying.

Part Time

Mon, Wed and Thurs; 6:30PM to 8:30PM

Fees: Rs. 145,000 (inclusive of 18% GST) applicable from 18th January 2019.

The curriculum is the same as full time but the time spent on practicum is less because this option is mostly chosen by those who are already working in Sports such as School Coaches, Academy trainers/coaches and people in a job. You learn as much as the Full Time students do but you have the time in the day to continue doing what you are doing. You also get a chance to try out what you learn in your day job on a daily basis.


At your convenience through Video Tutorials, Online Practical Monitoring & Online Project Submissions

Fees: Rs. 95,000 (inclusive of 18% GST) applicable from 18th January 2019.

This option is ideal for those who are living outside Mumbai. We have students from cities around India and abroad choosing this option because it allows them to pass out with a Diploma in Sports Management by choosing their own study time through video tutorials and online practical monitoring and submissions. You will be given scheduled activity lists supplemented with project courseware and submission deadlines. You will also be able to undertake practical training in your city and submit your learning outcomes online.

Admission Procedure


For Diploma Certification: 12th Class Education completed in any field

For Post Graduate Diploma Certification: Graduation completed in any field

Aptitude Test: You have to obtain a minimum of 50% in the aptitude test which you can give online. Questions are cognitive in nature and as it is a multiple choice assessment you only have to choose the right answer. No negative marking.

Prior registration for the Test is essential. Please call on 8454 833377 to register or send an email to join@skillanation.com

Sports Management
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