Diploma in Track & Field Management

This innovative and cutting edge curriculum from Skillanation gives you the complete range of knowledge and skill-sets to help you learn and achieve an industry body Diploma certification and turn you in to a certified Track & Field Professional.

Through the course of 10 months you will learn:

1. Track & Field Marketing

How to market Track & Field successfully to various stakeholders. How to create effective presentations to project value and ROI to sponsors. Case studies from Summer Olympics, National Games and the IAAF Events. The business model of the upcoming Track Leagues. Understanding models of revenue generation through Licensing and Merchandising. Using research metrics in Track & Field. Media rights and the role of Television broadcasting and Web streaming in Track & Field.

2. Track & Field Management

Principles of Management in Track & Field. The growth trajectory of Track & Field in India and abroad. Understanding the universe of Track & Field Management. Fan management and offline engagement and rewards programs. Team Management. Management case studies of IAAF and the Summer Olympics. Managing Public Relations and Advertising strategies of a Track & Field Club and Academy. Management of Track & Field Federations. Leadership Management. Managing Budgets and Cash Flow for Track & Field Clubs and Training Academies. Taxation in Sport – Track & Field and allied verticals.

3. Evaluating Player Performance and Enhancement

Technology-aided parameters and metrics in evaluating performance at various age groups. Building a performance step up program through a non-stop interactive feedback loop. Forecasting the peaking of highly talented Track & Field players through data aggregation and mining. Implementing a fitness and conditioning program for Track & Field Players. Injury prevention, mitigation and First Aid.

4. Operations Management

Planning and Execution of Track & Field Events. Meet Day Experience. Facility Management in Track & Field. Logistics Management for Clubs and Events. Organising world class mega events in Track & Field. Optimising the performance of a Track & Field Academyl. Staffing and organisational role structure in a Track & Field Club. Planning and organising a Grassroots Development Structure – Local, City, State & National.

5. League and Franchisee Management

Event Management in Athletics Federation of India. Structure of Leagues in India vis-à-vis international leagues. Managing and optimising Revenue Streams of a Franchisee Team in a League.

6. Analysing Match Performance

How to use visual data capture and analytical software to analyse performance. How to catalogue and reference performances to track progress over a period of time.

7. Player Management and Representation

Responsibilities and governing regulations of an Agent. How to enter in to representation contracts and agreements. Representations and Endorsements.

8. Human Body Movement Analysis and Enhancement

Understanding the Human Body from a Track & Field perspective. Kinesiology: The movement of the human body for maximum efficacy. Sports Drugs and Nutrition. Physical and mental conditioning and recovery. Psychological elements impacting Track & Field.

9. Sports Law

Agreements and Contracts in Track & Field – National and International. Creating and protecting your Intellectual Properties. Understanding the provisions of law related to insurance, bodily harm, reputation, child rights and gender discrimination in Track & Field.

10. Digital and Social Media Marketing in Basketball

Digital Marketing of Track & Field Events. Fan acquisition and engagement through social media. Creating value on Digital Platforms for sponsors.

Internships & Placements

Internships opportunities: During the course you will get options to work on Track & Field Tournaments and Grassroots Development Programs.

Placements: A Student + Management Placement Cell will be constituted upon commencement of the course and will take down the placement preferences of the students. Interviews for job placements will be set up by this Placement Cell.


You will learn from senior Track & Field industry practitioners (In India and abroad) – those who are currently leading and running Track & Field clubs, leagues, events and federations thus allowing you to garner knowledge and important contacts. Faculty includes Directors and CEOs of Track & Field Clubs, CEO’s and Presidents of Track & Field Federations, CEOs and MDs of Track & Field Management and Marketing Agencies, Current and Past Track & Field Players, Lawyers working with Track & Field Contracts and Agencies involved in organising mega Track & Field Events.

Program Details for India’s first and only Diploma in Track & Field Management


At your convenience through Video Tutorials, Online Practical Monitoring & Online Project Submissions

Fees: Rs. 95,000 (inclusive of 18% GST) applicable from 18th January 2019.

This option is ideal for those who are living outside Mumbai. We have students from cities around India and abroad as well choosing this option because it allows them to pass out with a Diploma in Track & Field Management by choosing their own study time through video tutorials and online practical monitoring and submissions. You will scheduled activity lists supplemented with project courseware and submission deadlines. You will also be able to undertake practical training in your city and submit your learning outcomes online.

Admission Procedure


For Diploma Certification: 12th Class Education completed in any field

For Post Graduate Diploma Certification: Graduation completed in any field

Aptitude Test: You have to obtain a minimum of 50% in the aptitude test. Questions are cognitive in nature and as it is a multiple choice assessment you only have to choose the right answer. No negative marking.

Prior registration for the Test is essential. Please call on 8454 833377 to register or send an email to join@skillanation.com

If you reside outside Mumbai then you can choose to give an ‘Online Test’. Please indicate this preference when you call or send an email for the Test.

Fees for the Test is Rs. 1000 (includes 15% service tax) to be paid at the time of giving the exam